ABOUT US
Will Solutions : Who Are We ?
Our Company
Will Solutions (WILL) is a Canadian private company certified as a B Corp. For nearly 20 years, WILL has been supporting businesses, municipalities, and non-profit organizations in their climate transition by developing concrete projects to reduce greenhouse gas emissions. The company is recognized for its expertise in the voluntary carbon market and its ability to transform environmental efforts into real, traceable, and verified carbon credits. Through its flagship project, the Sustainable Community, it brings together dozens of companies, SMEs, and NPOs committed to a collaborative, innovative approach rooted in the Quebec region.
Founded in 1998
Quebec, Canada
Almost 20 years of carbon expertise
VERRA-verified VM0018 carbon methodology
Pourquoi WILL?
WILL comes from the words willingness and legacy. The name refers to our involvement in voluntary carbon markets, but more importantly, it reflects our company values of promoting voluntary climate initiatives that go beyond business as usual.
Founded in 1998
Quebec, Canada
Almost 20 years of carbon expertise
VERRA-verified VM0018 carbon methodology
Pourquoi WILL?
WILL comes from the words willingness and legacy. The name refers to our involvement in voluntary carbon markets, but more importantly, it reflects our company values of promoting voluntary climate initiatives that go beyond business as usual.
History of the Company
Founded in 1998 by Martin Clermont, Will Solutions (formerly Gedden) began specializing in the voluntary carbon market in 2007, with the ambition of making climate action accessible and local. For more than ten years, Martin persevered without pay, accumulating carbon credits by supporting GHG reduction projects. In 2019, the market took off thanks to the impetus of TSVCM and SBTi. WILL made its first significant sales and increased its revenue ninefold in two years, marking the beginning of a new era.
Our Vision
Imagine a world where SMEs, NPOs, and small municipalities join forces to take concrete action against the climate crisis. Yet in Canada, more than 1.2 million SMEs still do not have access to financial incentives to reduce their emissions.
That’s where WILL comes in. By democratizing access to the voluntary carbon market, we are finally offering local organizations a concrete lever to finance their climate actions and accelerate their transition. Together, we are unlocking the decarbonization potential of thousands of key players—for the benefit of all.
Our mission? To catalyze the decarbonization of SMEs through a climate hub, expertise, sustainable finance, innovative green projects, and carbon credits.
Our two-part mission
At Will Solutions, we pursue a dual mission:
- To democratize access to the voluntary carbon market by pooling the GHG reduction projects of SMEs, municipalities, and NPOs so that they, too, can generate recognized carbon credits.
- To sell high-quality carbon credits with a real climate impact and positive benefits for local communities.
We believe that every climate effort deserves to be valued—and that the transition must be inclusive, credible, and profitable for all.
Our roles in climate action
Partner in the green transition of SMEs – Practical support to reduce emissions
Catalyst for change – Bringing together and promoting sustainable practices
Climate Facilitator – Simplifies access to the voluntary carbon market
Creator of a participatory economy – Promotes cooperation between local stakeholders.
High-quality carbon offset – Verified credits with significant climate and social impact.
Leader in source reductions – Prioritizes concrete actions in the field.
Champion of green finance – Putting a price tag on climate action.
"Where there’s a Will there’s a way"
Cutting-edge carbon expertise
At Will Solutions, our expertise is based on a deep understanding of the voluntary carbon market and local environmental issues. We support organizations with credible, tailor-made solutions that are rigorously aligned with industry best practices. Our priority is to support concrete, innovative projects that are rooted in local communities, while ensuring complete transparency of results. Through a participatory approach focused on measurable impact, we help decision-makers transform their climate ambitions into sustainable, recognized, and valued actions.
Our Corporate Values
At Will Solutions, we’re proud of our core business, our community and the impact of our joint actions on the climate. Discover our 3 corporate values that are at the heart of all our decisions.
1: Action
Always be solution-focused;
Accelerate voluntary climate action;
Demonstrate concrete initiatives.
Create a participatory economy;
Stimulate partnerships;
Demonstrate transparency;
Caring for our employees.
2: Cooperation
3: Ambition
Going beyond Business As Usual;
Creating a desirable climate future;
Striving for excellence.
Environment
Social
Governance
& Sustainability
WILL has been carbon neutral since 2007 and has been a member of the Net Zero 2030 global movement initiated by B Corp in 2020 following COP25.
We are committed to returning 10% of our net profits to local projects and initiatives that support sustainable development.
Through its ESG commitments, Will Solutions has been recognized as a positive impact company by various labels and certifications. Here is some of the evidence of our commitment, expertise and integrity.
THIRD-PARTY CERTIFICATIONS AND LABELS
B Corp certification aims to measure corporate performance on indicators richer than profit alone. With more than 5,000 certified organizations worldwide, B Corp is a visionary movement reinventing the role of organizations toward a more inclusive, equitable and regenerative business model.
In September 2022, Will Solutions achieved re-certification, recognizing the company for an additional 3 years, until 2025, alongside leading sustainability organizations and businesses. Determined by the B corp movement, the minimum score to achieve certification is 80/200. In 2019, Solutions Will’s score was 83.5. In 2022, our score was re-evaluated at 143.7, proving the breadth and evolution of our social, environmental and governance (ESG) impact.
Solar Impulse Label
The Solar Impulse label aims to highlight technologies, concepts or innovations that have both a positive environmental impact and a high profitability potential.
Will’s Sustainable Community was awarded the «Solar Impulse Efficient Solution» label in July 2020. We also obtained a relabeling in October 2023, confirming the high quality and uniqueness of our solution year after year.
VCS Certification
VCS (Verified Carbon Standard) is the world’s largest voluntary carbon credit certification program.
Developed by VERRA, this program guarantees the quality, integrity, reality, transparency and readability of carbon credits (VCUs).
Will is the depositary and user of the VM0018 methodology, validated by VERRA
VCS Certification
At Will Solutions, work-life balance is at the heart of our corporate culture. We are honoured to have been recognized by Concilivi for our best practices in human resources.
Among other things, we offer a high degree of autonomy and schedule flexibility, international telecommuting opportunities and a health and well-being allowance.
SME Climate Hub
The SME Climate Hub is a voluntary movement for corporate climate engagement. Participating organizations commit to decarbonizing their emissions through NetZero 2030, 2040 or 2050.
Solutions Will has been carbon neutral since 2007.
WILL's sustainability and ESG policies
WILL Solutions publishes an annual Sustainability Report, which is an annual assessment of the impact of our company, its activities and its employees on the environment.
See our latest report below:
A Worldwide Recognition as an Impact Company
Will Solutions is recognized for its expertise and commitment to creating credible and innovative local climate action. Winner of the Innovation Award at the 2022 Grand Richelois Gala and two-time finalist for the Novae Corporate Citizenship Award (2014 and 2018), our company is regularly recognized for its carbon and sustainable finance solutions.
Our influence is also reflected in strategic partnerships—notably with vadiMAP in 2024—and collaborations with several SADCs across Quebec. We actively contribute to the climate dialogue, both locally (TVR9 – CCIVR) and internationally (Climate Trade – France).
Franchising: new regional Sustainable Communities for the decarbonization of SMEs
Finally, one of the founding principles of the Sustainable Community is its unifying aspect. We want to accelerate the decarbonization of society on a large scale, while enhancing local communities. This is why we offer the Sustainable Community franchise to investors and entrepreneurs.
Will Solutions, your trusted carbon partner