Carbon credits


How to choose your carbon credits to achieve your net zero commitments?

Do you operate in Quebec and Ontario and want to offset your incompressible GHG emissions? Will Solutions is the expert to choose for purchasing carbon credits and helping you achieve your sustainable development goals.
We offer carbon credits to help businesses achieve their carbon offsetting and carbon neutrality goals. Take advantage of our expertise with our sales service and our professional services.
Learn more about offset credits and how to obtain carbon credits with Will Solutions.

What is a Carbon Credit?

Crédits carbone au Québec et en Ontario

There are different types of carbon (offset) credits, such as regulated credits and voluntary credits. These credits were designed in direct response to climate change and with the aim of stimulating the reduction of GHG emissions by companies. Will Solutions offers voluntary credits to help companies achieve their carbon neutrality (or net zero carbon) goals.

Now, discover the difference between regulated and voluntary carbon credits.

Regulated carbon credits

Regulated credits are strictly overseen by governments and are generally aimed at the biggest polluters. These credits differ greatly from the voluntary credits sold by Will Solutions, which are carried out beyond any regulatory obligation and therefore unrestricted.

Voluntary carbon credits from Will Solutions

As their name suggests, voluntary carbon credits are purchased on a 100% voluntary basis, so there is no notion of caps, emission rights, obligations, or fines.

Like regulated credits, 1 voluntary carbon credit is equivalent to a reduction/sequestration of one tonne of carbon dioxide. These credits are therefore primarily aimed at companies that wish to demonstrate their exemplary climate credentials.

Will Solutions offers various offsetting options thanks to its network of reliable partners. First, our Will Solutions voluntary carbon credits aimed at reducing greenhouse gasses at the source (reduction project). Secondly, we also offer two co-branded options. Carbone Boreal carbon credits or NIHT carbon credits, which are both Nature-Based Solutions (sequestration projects). Carbone Boreal carbon credits support the planting of trees in the Boreal forest, while NIHT carbon credits supports the conservation of tropical forests in Guinea.

Don’t hesitate to speak with an expert in offsetting your incompressible GHG emissions from Will Solutions to obtain the ideal carbon credit for you.

Renowned companies trust us for their carbon offsetting initiatives:

Saint Hubert - Logo
Ordre des Ingénieurs du Québec - Logo
The National Bank - Logo

How do carbon credits work?

The voluntary credits sold by Will Solutions are all serialized, ensuring that the company has carried out a project to sequester or reduce GHG emissions equivalent to one tonne of carbon dioxide. 

Serialization also ensures that each carbon credit is unique.

Finally, our carbon credits are derived from our registered methodology VM0018, verified by Verra. 

1 carbon credit is equivalent to one tonne of CO2. Companies that are carrying out carbon storage or emissions reduction projects market these offset credits to offset the unavoidable emissions of the organizations that purchase them. Our voluntary credits are therefore part of any good ESG strategy (environmental, social, and governance).

This innovative approach aims to offset the emissions present in the atmosphere and prevent future CO2 emissions from spreading into the atmosphere. Any carbon offsetting project in Quebec and Ontario is therefore accompanied by carbon credits.

How much does a carbon credit cost?

The price of a carbon credit varies according to the elements of the ecological project, such as the nature of the project, the location, the standards, the cost of labour, and the supply and demand situation. In Quebec, the price of a carbon credit reached unprecedented heights in 2021, a sign that this is indeed a good signal for the future of the green economy.

To purchase voluntary carbon credits at the right price, don’t hesitate to check out our Sustainable Community project, to understand how our carbon credits are created. We offer community-based carbon credits at a reasonable price for companies that want to achieve their Sustainable Development Goals (SDGs).

Why sell or buy carbon credits?

Companies that are subject to rigorous ESG strategies and policies will find numerous advantages in acquiring carbon credits. Learn more about this subject thanks to Will Solutions, your carbon markets specialist.

The advantages of selling carbon credits

The price of carbon credits has been increasing for several years. The supply is also lower than the demand, which is advantageous for companies carrying out additional and non-common carbon reduction projects. The sale of carbon credits therefore brings the economy closer to environmental goals, allowing financial climate commitment through the purchase of credits, while encouraging companies that reduce their GHG emissions.

Why purchase voluntary carbon credits?

In addition to being good for the environment, buying voluntary carbon credits is great for an employer’s brand image. By acquiring voluntary credits, the perceived value of companies increases. This demonstrates their respect for an ESG policy and their direct action to achieve carbon neutrality.

It’s also a good way to build customer loyalty and support a local, circular economy.

 Will Solutions offers you volontary carbon credits :

That are local and 100% Canadian


That are VCS Certified
(Verified Carbon Standard)

VCS of VERRA certified Carbon Credits - Logo

That demonstrate your concrete action against climate change

Climate action - Logo

That help you achieve carbon neutrality

Carbon neutrality - Net Zero carbon - Logo

That support circular economy and sustainable communities

Circular and shared economy - Logo

That strengthen your brand image & eco-responsibility

Brand loyalty - Logo

How to qualify your reduction projects to sell them as carbon credits: carbon footprint measurement service

While there are many ways to buy carbon credits, the reverse is also true. There are many ways to sell your GHG reductions/sequestrations. Will Solutions has chosen to take charge of the costs, quantification, verification and marketing of its members’ emission reductions, to facilitate the climate commitment of small players.

Will Solutions also offers a carbon footprint measurement service that allows companies to track the progress of their gas emission reduction projects.


Who are the issuers (Supply) of carbon credits?

There are two types of carbon credits: regulated credits, which are fully overseen by the government, and voluntary carbon credits. Voluntary credits come from programs created by private initiatives—for example, a company such as Will Solutions, as a project proponent (we are not a carbon reseller).

Programs such as VCS (administered by Verra) regulate the use of independent third parties to verify the tonnes of GHG reductions carried out beforehand and to ensure the quality of each carbon credit created, as it is the case at Will Solutions.

This type of credit also recognizes emission reductions or the removal of one tonne of GHGs from the atmosphere (source reduction projects). Furthermore, this is a way for companies to stand out and get recognized for their willingness to reduce the impact of their activities on the environment.

Carbon credits: greenwashing or real commitment for the planet?

credits carbones

Like all new markets, there has been a vague use and abuses in the past. In 2023, the markets are now more lisible than they used to be. The markets are on their way to be established, standardized, and uniformed. Programs and independent third-parties, verifiers of methodologies, audits, and calculation standards are ensuring quality standards and give carbon credit buyers guarantees of carbon credits’ quality. 

Thanks to the serialization of each credit and 5 quality prerequisites for carbon credits, companies can carry out measured, quantifiable climate actions tailored to the values of buyers, such as by choosing the project type (Sustainable Community, boreal carbon credits for reforestation, etc.). In this way, we get closer to reliable communication.

To obtain carbon credits, make sure to always:

  • Check whether these units are related to a regulated or voluntary offsetting project.
  • In the case of a private organization, check whether this organization has already carried out several projects aimed at reducing greenhouse gas emissions. If these projects have been carried out in collaboration with known companies or organizations, you can check with them.
  • Check whether this project is certified by a program that provides for the use of a specialized independent third party (the best known are the VCS program from Verra, Gold Standard, or the American Carbon Registry). 

Purchasing carbon credits used for offsetting involves risks. Concerning greenwashing, we hear of companies claiming to be carbon neutral when they aren’t.

When respected, carbon credits are not greenwashing, but a measured, concrete, voluntary, pragmatic and community-based climate action. They make it possible to communicate the results of a real commitment to the environment. Finally, it is a complementary action after reducing your own greenhouse gas emissions, as there will always subsist residual GHG emissions for any given organization.

For example, a company can be carbon neutral for all its activities or simply for one product segment, depending on its needs.

Purchase carbon credits with Will Solutions

crédit carbone équipe de travail

Do you want to take concrete action against global warming and aim for carbon neutrality? Will Solutions is a B Corp-certified Canadian private company. We are an active player in the field of voluntary carbon credits in Quebec and Ontario.

Our team has also been committed to the fight against global warming since 2007. Our mission? To help companies in Quebec and Ontario with their sustainable development projects for their business.

The 5 mandatory prerequisites for a carbon credit to be valid

  • Additionality
  • Permanence
  • Avoidance of double counting
  • Conservative estimation
  • Positive impact and no association with social and environmental damage

To learn more about the 5 mandatory prerequisites for carbon credit quality, read Verra’s article on the subject.

Once these prerequisites have been met, there are 5 main differentiating elements for voluntary credits:

  • The nature of the projects: There are 3 groups—source reduction, natural capture, and capture via engineering projects.
  • The location of the projects: Depending on the territory, standards, and regulations.
  • The impact on the Sustainable Development Goals (SDGs).
  • The rigour of the projects: Highlighted by their supervision under demanding independent certification programs, such as VCS (Verra) or Gold Standard, and standardized calculation methods.
  • The benefits for the initial project leaders: including economic, environmental and social benefits. 

At Will Solutions, our carbon credits are generated by our Sustainable Communities, a unique agglomeration of micro-projects aimed at reducing GHGs at the source. Unlike sequestration projects, GHG reductions converted into carbon credits are guaranteed.

Purchasing our carbon credits, therefore, allows you to participate in 3 types of projects: the energy efficiency and conversion of buildings, the improvement of waste treatment, and—soon—the decarbonization of transportation. We are also one of the few large-scale projects to appear in the Verra Registry in Canada. 

Finally, for each voluntary credit purchased, you are contributing to the achievement of 6 of the 17 United Nations Sustainable Development Goals (SDGs), particularly goals 9, 10, 11, 12, 13, and 17.

You can trust Will Solutions to support you in the development of eco-responsible business measures.

Are you an organization or a company with a special request? Contact one of our experts to find out how our voluntary carbon credit sales service helps you offset your greenhouse gaz emissions.

Do you want to take concrete action against global warming?

Are you a company, a municipality or a NPO and have a specific request?
Contact us. 

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