Carbon Reduction and Revenues


A clear service to support companies and organizations committed to the climate future of all 


Prioritize, stimulate and facilitate your greenhouse gas reductions


Quantify, validate, certify, serialize and sell your GHG reductions


Reward your GHG reduction efforts by sharing sales revenue

I involve my organization or company in carbon mitigation today!

Book your free demo in 2 clicks to learn all about the Sustainable Community

Yue Wang 
Marketing and Business Development Specialist

Or fill out this form and we will get back to you shortly!

Why reduce your GHG emissions with Will Solutions?

At Will Solutions, our mission is to accelerate the decarbonization of the economy. To do this, we believe in supporting virtuous businesses, organizations, and communities in Canada, no matter how big or small their project. Every action counts.

Not all companies can afford to pay for environmental consultants at $5000 CDN per hour! Another way is possible, to combine environmental commitment and economic profitability! 

With us, you will be able to carry out GHG reduction projects that are effective from a strategic, communication and financial point of view. Have you already carried out reduction projects? Register now! These are also eligible with us. 

Here are the advantages you will benefit from when you carry out your greenhouse gas reductions with Will Solutions: 

An additional and recurring source of revenue to reward your environmental actions

Recommendations for tailor-made reduction projects for prioritized and adapted actions

Trouble free! All membership and marketing fees are advanced by Will. No out-of-pocket expenses!

Examples of our members’ GHG reduction projects

La Coop Agriscar - Sustainable Community Member

Member: Coop Agriscar

Number of projects: 2

Projects: Optimization of propane consumption & conversion of a propane grain dryer to biomass

Types of project: Energy Efficiency & Energy Conversion

Project year: 2018

Recycling center UTM - Waste management

Member: Recycling center UTM

Number of projects: 1

Projects: cardboard/paper recycling.

Type of project: Waste management

Project year: 2018

Multiplants Greenhouses -  Sustainable Community Member - Energy Efficiency

Member: Multiplants Greenhouses

Number of projects: 1

Projects: Reduction of fuel oil consumption for heating greenhouses

Type of project: Energy efficiency

Project year: 2018

Together, we are making a difference.

How much money can I make by selling my carbon reductions? 

As a partner, we are transparent about the distribution of income! 


For you, as a GHG reduction project owner.


for the service fees we advance, so you don't have to pay any money.


Our margin.

Your carbon reductions are quantified, verified by us, and then converted into carbon credits. 1 carbon credit is exactly equivalent to 1 ton of GHG reduction. Finally, we market them on voluntary markets, where they are bought by companies, organizations and individuals who voluntarily commit to achieve carbon neutrality, and to support your ecological projects. 

Here is our pricing policy: 

  • We pay you 45% of the revenue from the sale of your carbon credits 
  • The more GHG reduction projects you complete, the more money you get
  • 35% of the revenue from sales covers our costs, and allows us to not charge you any fees
  • 20% is kept by Will Solutions as gross margin
  • Example: You run an eligible project that reduces 2000 tons of GHGs. Assuming that we have sold all of your carbon credits each year, and that the average selling price (2022 prices) of your carbon credits is $14 CAD: 2000 * 14 * 45% = $12,600 CAD per year, every year. 

The revenue you earn from your GHG reductions also depends on certain criteria

  • The acceptable price on the voluntary markets 
  • The supply and demand: Demand is expected to exceed supply before 2030 (according to McKinsey, demand will increase threefold by then), which will drive up prices. In fact, we are already seeing an increase in the average selling price since 2019. Good news for the climate and for your wallet!
  • The distinction of your GHG reductions. Indeed, there are different types of projects around the world. Ours, the Sustainable Community, is the world’s first small project cluster, validated by Verra’s VCS program.
  • The valorization of your reductions, achieved through the certification, communication and marketing processes carried out by our teams. 

150+ members are already reducing their GHGs with Will Solutions!


Crête Group - Sustainable Community
Desjardins Caisse de l'Ouest de la Mauricie - Sustainable Community
Agriscar Cooperative - Sustainable Community
Pg Flooring
La Rouge Environmental Complex
Workshops Mon Choix - Sustainable Community

How can I be rewarded for my GHG reduction projects?



Does the concept speak to you and fit with your vision? We’re excited about it! 

Our expertise covers different types of GHG reduction projects, member organizations and reduction buildings/sites. Simply put, here are the eligibility criteria for becoming a carbon reducing member at Will Solutions: 

☑  B2B : be an organization, business or community. We are not yet able to accept individuals. 

☑  Buildings: Own or manage at least 1 physical building. This can be any type of building: commercial, institutional, agricultural, industrial, or logistics… For example, a company with an agricultural greenhouse is eligible. On the other hand, a 100% digitalized company without physical offices is not. 

☑  Types of projects: At the moment there are two types of emission reduction projects eligible at Will Solutions: 

  1. Energy conversion or efficiency projects. An energy conversion is, in general, the act of switching from a fossil fuel energy source to a less polluting energy source. Switching from oil to wind power is an example of energy conversion. 
  2. Waste management projects that allow for landfill avoidance or methane emissions. There are many applications such as recycling instead of landfilling, composting, reintegrating waste into the production chain, selling the waste to a buyer for reuse, switching to a recyclable feedstock, etc.
  3. To come: transportation-related projects. Soon we will be able to accept projects related to decarbonization of transportation, such as related to behavioral changes, electrification of transportation, etc.

☑  Project date: completed as of 2017. If you have not done any reduction projects yet, a willingness to do so in the future is essential to participate in the project.

☑  Organizational vision and values: finally, only organizations wishing to integrate an eco-responsible approach are concerned. 

Do you meet the eligibility criteria? Contact us! We look forward to welcoming you among our GHG-reducing members! Together, we are reconciling the economy with environmental and community action! 

Your other benefits for becoming a GHG-reducing member at Will Solutions

Improve your brand image with your customers and stakeholders

Brand image and eco-responsibility

Anticipate government-imposed carbon regulations before the organizational and financial headache

Aim for the big picture with a long-term sustainability partner

Increase your operational efficiency and decrease your energy demand 

Act in line with circular, local and regenerative economy principles

Be part of a community of committed and virtuous players

I want to realize environmental projects, but I don’t know where to start.

We are here to help! First of all, have you already measured your carbon emissions? If not, this is usually the first step.

Why is this important? Because to be effective in your carbon reduction projects, it is essential to have a complete carbon footprint on your emissions, which will constitute your carbon reference year. From this, you will benefit from overall visibility on your emissions, on the main sources of emissions and on the best reduction actions to take.

You can also contact us directly, we will be able to guide you and transform your organization into a leader in the regenerative economy!

FAQ: GHG reductions (Sustainable Communities)

1. What is the Sustainable Community and why should I join?

In order to accelerate the carbon reduction of companies, we bring them together under the same cluster project: the Will Solutions Sustainable Community.

By participating, you join an innovative movement that reconciles economic, social, and environmental concerns in virtuous local communities.

In addition to the carbon revenues you receive on a regular basis to fund other impactful projects, your involvement in the Sustainable Community allows you to quantify your reduction efforts and demonstrate your climate action.

As the IPCC (Intergovernmental Panel on Climate Change) reminds us, reducing your emissions is a fundamental step in the fight against climate change and you can be proud of it. Moreover, your reductions allow you to create local carbon credits to enable buyers to act on their own scale.

In order to support you in your communications, we offer our members a media kit to talk about their commitments in a clear and attractive way.

2. Who is eligible to the Sustainable Community?

If you are based in Quebec, it is any organization not subject to the regulated carbon market (SPEDE).

If you are based in Ontario, there is no regulated carbon market (yet). It is then any company, NPO or municipality of any sector that has realized reduction projects or plans to realize some in the near future, in order to monetize their GHG reduction efforts.

We strongly recommend performing a carbon footprint measurement (for a fee) before joining the Sustainable Community and repeating the procedure at least once every 5 years.

3. Which projects are eligible for the Sustainable Community and therefore for conversion into carbon credits ?

The carbon footprint is used to calculate an organization’s emissions and identify GHG reduction projects, eligible or not for the Sustainable Community.

Therefore, we strongly recommend that you conduct a carbon footprint to determine whether or not your projects are eligible for the Sustainable Community.

The categories of eligible reduction projects are waste detour from landfill, energy conversion & efficiency and soon transportation optimization projects. Our methodology does not accept projects related to sequestration.

Do you have a doubt about the eligibility of one of your projects? Contact us! We will be happy to help.

4. How long before I receive my first carbon income? 

It can take between 10 and 14 months to convert to carbon credits, and we make revenue distributions every year. As of 2024, we will make revenue distributions every quarter.

Each micro-project that remains active, supported by supporting documentation, will be able to be quantified on an annual basis until December 31, 2029.

Indeed, Will has renewed its Sustainable Community for Quebec project for a second period covering 2020-2029.

If after this date, the reduction project is not considered a current practice, it will be eligible for carbon credits for the following 10 years and so on.

5. Can I cancel my Sustainable Community membership easily?

Yes, just inform us by email, form or phone. The cancellation is of course free of charge.

Monetize your carbon reductions and get paid for your good environmental actions

 514-990-2124  |  1-844-753-0053
Extension 1