OUR BUSINESS MODEL

A UNIQUE BUSINESS MODEL FOR DECARBONIZING COMPANIES

Finance and accelerate the decarbonization of local SMEs and NPOs through mutualization.

The Will Solutions Sustainable Community is a business model, an innovation, a carbon cluster-project and a grouping of organizations voluntarily committed to decarbonization. It’s a unique solution that stimulates, qualifies, quantifies and values carbon reductions by Canadian SMEs, organizations and communities.

First, we stimulate and quantify the carbon action of voluntary companies wishing to reduce emissions from their activities. Then, we convert the tons of CO2 reduced into carbon credits and offer them to other players who financially support the initial project initiators and thus achieve carbon contribution or offset objectives.

Finally, Will Solutions returns 80% of sales in cash and services to companies that have developed micro-projects to reduce their emissions.

Access the executive summary for decision-makers here

2.7 M

Approximately 2.7 million VCS (Verified Carbon Standard) certified carbon credits have been created since 2012.

13

Sectors represented (forestry, agriculture, recycling, manufacturing, heavy industry, municipalities…), within 2 Sustainable Communities (Quebec-since 2013; Ontario-since 2023).

3,8+ M

3.8 million CAD paid to Sustainable Community member companies reducing their emissions. 2.1 million in 2023 alone (+152% compared to 2022).

Our mission: to propel climate action by SMEs through the voluntary market.

How does it work?

WHAT MAKES THE SUSTAINABLE COMMUNITY PROJECT UNIQUE? 

In 6 elements for the environment, society and the economy.

GHG reductions at source

Local

Innovative

All our microprojects are carbon avoidance or reduction projects at source. Source reduction projects are essential because they enable us to reduce the volume of new anthropogenic emissions released into the atmosphere today, a measure defined as a priority by the IPCC. Limiting global warming over the next 20 years will therefore inevitably require large-scale reductions at source!

All our project developers are based in Canada within Regional Communities (Quebec and Ontario). Beyond GHG reductions, the locality of the projects brings many regional co-benefits such as improved air quality, local job creation, energy self-sufficiency, climate change resilience, promotion of green innovation and creation of local expertise.

We are neither a reseller nor a trading platform. Solutions Will is the original company behind the VM0018 methodology, the first methodology for grouping carbon reduction microprojects under a single regional hub. Since 2013, we’ve been the custodian and user of this high-climate-potential methodology. Since 2023, we are in the process of integrating transportation-related projects into its methodology.

Inclusive, complementary and deployable

Verified, standardized and recognized

80% of carbon revenues for project developers

Inclusive, because our Sustainable Community macro-project is open to virtually all organizations, communities and businesses, whatever their size. For us, every effort counts.

Complementary, because we complement the work done on regulated markets and via natural sequestration projects, essential to achieving net zero.

Deployable, because our project has been designed to be replicable, deployable and adaptable to all territories. Local communities, global impact.

Our Sustainable Community project has been validated by VERRA, the leading carbon verification body on the voluntary market. We also comply with international carbon measurement and quantification standards, such as ISO 14064.

Finally, our Sustainable Community project already includes over 150 GHG-reducing members and numerous partners, and has been certified by Solar Impulse since 2021.

In total, our project is responsible for reducing over 9.5 million tonnes of GHGs in Canada!

Not all carbon facilitators pay the same amount to initial project developers. At Solutions Will, we are proud to dedicate 80% of our carbon revenues to our GHG-reducing members. 20% is our margin, 35% creates exclusive voluntary carbon market access with no upfront costs (no financial risk for members), and 45% provides an additional, recurring revenue stream.

We are proud to support the green transition by unlocking these funds for our members!

WHAT MAKES THE SUSTAINABLE COMMUNITY PROJECT UNIQUE? 

 

In 6 elements for the environment, society and the economy.

GHG reductions at source

All our microprojects are carbon avoidance or reduction projects at source. Source reduction projects are essential because they enable us to reduce the volume of new anthropogenic emissions released into the atmosphere today, a measure defined as a priority by the IPCC. Limiting global warming over the next 20 years will therefore inevitably require large-scale reductions at source!

Local

All our project developers are based in Canada within Regional Communities (Quebec and Ontario). Beyond GHG reductions, the locality of the projects brings many regional co-benefits such as improved air quality, local job creation, energy self-sufficiency, climate change resilience, promotion of green innovation and creation of local expertise.

Innovative

We are neither a reseller nor a trading platform. Solutions Will is the original company behind the VM0018 methodology, the first methodology for grouping carbon reduction microprojects under a single regional hub. Since 2013, we’ve been the custodian and user of this high-climate-potential methodology. Since 2023, we are in the process of integrating transportation-related projects into its methodology.

Inclusive, complementary and deployable

Inclusive, because our Sustainable Community macro-project is open to virtually all organizations, communities and businesses, whatever their size. For us, every effort counts.

Complementary, because we complement the work done on regulated markets and via natural sequestration projects, essential to achieving net zero.

Deployable, because our project has been designed to be replicable, deployable and adaptable to all territories. Local communities, global impact.

Verified, standardized and recognized

Our Sustainable Community project has been validated by VERRA, the leading carbon verification body on the voluntary market. We also comply with international carbon measurement and quantification standards, such as ISO 14064.

Finally, our Sustainable Community project already includes over 150 GHG-reducing members and numerous partners, and has been certified by Solar Impulse since 2021.

In total, our project is responsible for reducing over 8.1 million tonnes of GHGs in Canada!

80% of carbon revenues for project developers

Not all carbon facilitators pay the same amount to initial project developers. At Solutions Will, we are proud to dedicate 80% of our carbon revenues to our GHG-reducing members. 20% is our margin, 35% creates exclusive voluntary carbon market access with no upfront costs (no financial risk for members), and 45% provides an additional, recurring revenue stream.

We are proud to support the green transition by unlocking these funds for our members!

SUSTAINABLE COMMUNITY INNOVATION 

Developed by Solutions Will and validated by VERRA in 2012, VM0018 is a methodology that frames and groups carbon reduction projects into a grouping known as the ‘Sustainable Community’. A genuine umbrella project, this is a major innovation, as it enables small-scale GHG reduction project developers to become involved in climate action, and gives them access to carbon finance. As such, it has the potential to facilitate and accelerate the green transition of a large part of our economy.

VERRA, our third-party verifier and certifier, is the world’s largest certification program for voluntary markets. Verra is an independent organization recognized for its rigour, quality standards and pioneering status in the voluntary carbon markets.

A PARTICIPATORY BUSINESS MODEL

Some reduction projects from our Sustainable Community members

Recyc PHP

Recyc PHP transforms industrial hygiene waste into raw materials through various innovations.

The SME then resells these raw materials to companies specializing in the manufacture of plastic parts. In this way, the company reduces GHG emissions linked to landfill.

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PG Flooring

PG Flooring is an SME that creates hardwood floors. Among its projects:

  • Heat recovery from factory dust collectors to heat buildings in winter.
  • Recovering scrap wood by using it for heating.

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City of Prévost

Prévost has been recognized provincially for its innovative waste management practices, promoting the recovery of sewage sludge and the efficient management of organic waste. Carbon revenues from these projects go entirely into the town’s Green Fund, financing a variety of environmental initiatives for its residents.

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Multiplants

Multiplants, a horticultural nursery committed to the environment, has launched a wide range of initiatives, including a recycling and water management program. In addition, it has implemented two key measures to reduce energy consumption, including optimizing the use of No. 2 fuel oil for its greenhouses and reducing the fuel consumption of its mobile equipment.

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Boisaco

Boisaco is a cooperative specializing in wood processing and recovery. The organization has replaced its butane/propane dryers with a biomass kettle, enabling wood residues to be reused rather than sent to landfill.

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Caisse Desjardins de l'Ouest Mauricie

This Caisse Desjardins overhauled its infrastructure to include energy-efficient upgrades and solar panels, effectively reducing its energy consumption and greenhouse gas emissions, and receiving LEED® gold certification.

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THE SUSTAINABLE COMMUNITY AS A VALUE CHAIN

The project value chain

Our Sustainable Community value chain handles the entire process of accessing the carbon market. This makes it possible to :

  • Democratize access to the carbon market for small and medium-sized GHG reducers, who could not realistically access it on their own (expertise, costs, barriers to entry, etc.).
  • Bring together companies and organizations that are reducing their emissions under a single banner, and enhance the value of their climate action;
  • Offer a unique financing solution to companies that are decarbonizing their activities.
  • Offer a portfolio of community, local and Verra-verified carbon credits for other companies’ carbon-neutral and net-zero objectives.
How does it work?

The main aim of the Sustainable Community is to stimulate emission reductions by small and medium-sized GHG emitters in all buildings for whom access to the carbon market is, a priori, unaffordable. These emitters can thus remunerate their voluntary GHG reductions.

This is made possible by our shared access to the voluntary market and the carbon qualification and quantification service we offer. Carbon reductions are verified, serialized and converted into carbon credits. Finally, they are resold to carbon credit buyers who are looking for high-quality carbon credits, thereby making a financial commitment to support the original GHG reductions, while offsetting their own carbon emissions.

WE UNLEASH THE DECARBONIZATION POTENTIAL OF COMPANIES

A CLIMATE HUB TO FACILITATE DECARBONIZATION

A BUSINESS MODEL FOR MASTERING THE CLIMATE VALUE CHAIN

The main aim of the Sustainable Community is to stimulate emissions reductions by small-scale GHG emitters in all buildings for whom access to the carbon market is, a priori, unaffordable. We offer small emitters remuneration for their voluntary GHG reductions. This is made possible by our access to the voluntary market and the carbon qualification and quantification service we offer. In this way, carbon reductions are converted into carbon credits and then resold to carbon credit buyers who make a financial commitment to support climate action and offset their carbon emissions.  

Our project has been designed in line with future-oriented principles such as the green, local and circular economy, mutualization, eco-industry, energy transition, energy and ecological efficiency and sobriety. Finally, our Sustainable Community meets several of the United Nations’ Sustainable Development Goals (SDGs), including Goals 9, 10, 11, 12, 13 and 17.   

UNLOCKING REDUCTION POTENTIAL THROUGH GREEN FINANCING

The Sustainable Community solution is aimed at the majority of organizations, businesses and communities. All B2B sites, buildings or physical infrastructures in all economic sectors are covered (manufacturing, industrial, commercial, institutional, agricultural, etc.) – only organizations subject to regulated markets are excluded.

The different types of high-potential microprojects: 

  1. Waste management and landfill detour projects (avoidance of methane emissions, etc.)
  2. Energy conversion projects (switching from fossil fuels to renewable energy sources)
  3. Energy efficiency projects (insulation of buildings and windows, optimization of HVAC systems, etc.).
  4. From 2024, projects to decarbonize transport.

There may be several projects within a single site/building.

Hundreds of organizations, local authorities and multi-sector businesses have trusted us with their decarbonization strategies for almost 20 years.

WHAT IS YOUR CLIMATE OBJECTIVE?

MEMBERS

Are you an organization, company or municipality looking for green financing to support the decarbonization of your activities? Get in touch with us!

BUYERS

Would you like to become carbon neutral or achieve net zero 2030 or 2050 with real, qualified, local carbon credits verified by Verra? Click here to find out!

PARTNERS

 

Are you an organization that shares our vision of a low-carbon economy? Visit our partners page to find out about possible opportunities.