MARKETING, COMMUNICATIONS AND SALES TEAM

The Marketing, Communications and Sales Team

This department manages two main areas: acquiring new GHG-reducing members in its Sustainable Communities, and accelerating sales of its high-quality carbon credits. The team matches supply and demand in the voluntary carbon credit market. The team is also responsible for branding, media relations, the democratization of carbon issues, content creation, customer relations, strategic partnerships, and more.

Which department would you like to contact?

Pierre Gravel

Carbon Credit Sales Manager

  438-897-8013          pgravel@solutionswill.com

About Pierre

Pierre Gravel, chemical engineer, MBA, has been working for more than 35 years in the role of advisor for the acquisition, procurement, and management of commodity portfolios in the North American energy market.

During his career, he has worked at Énergir, Groupe Noranda, Energy Advantage and Edison Energy as well as having his own company. In his role as an advisor, Pierre has helped several industrial and commercial clients meet and exceed their budgetary objectives of cost and consumption reductions, in addition to positioning them favourably to meet the challenges represented by climate change.

Pierre brings in-depth knowledge of the commodity markets, marketing, portfolio management and financial settlement processes.

Raphaël Pittavino-Varitto

Marketing and Communications Manager

  438-792-4859            [email protected]

About Raphaël

Raphaël is driven by the desire to challenge the status quo to make the economy sustainable, regenerative and community-based.

He holds a Master’s degree in Strategic Marketing for Products and Brands. He is responsible for bringing the company’s offer closer to its stakeholders. Through a work of market democratization, positioning, image and innovation, he activates the relevant tools and techniques to accelerate the decarbonization of organizations and companies. Raphaël has transversal and complementary experience in different types of organizations (start-ups, SMEs, multinationals), sectors of activity (environment, business services, digital consulting, finance, hospitality, innovation) and in different positions (marketing and communications manager, digital consultant, account manager, brand manager, customer care).

Beyond his academic background in marketing, communications and branding, Raphaël also has knowledge in international trade, intercultural management, environment and circular economy.

Finally, if we had to memorize only 3 things about him: He is a digital marketing aficionado, a National Geographic fanatic and a futsal champ (at least, that’s what he likes to think).

Mike McLaine

Sales Executive – Carbon Credit Specialist

  647-556-5698       [email protected]

About Mike
Passionate about people and the environment, Mike takes great pride in helping organizations achieve their ESG goals by reducing their carbon footprint using best-in-class carbon credits.
He is driven by helping others succeed and in the process has spent a career creating fulfilling, long-term relationships with individuals in a variety of industries. Mike has over 25 years of experience working as a sales professional, business consultant and entrepreneur, and is excited to now apply his business acumen in a way that helps us fight climate change and achieve Net Zero goals.
On a personal level, Mike is an outdoor enthusiast and an avid runner.  He holds a BBA from Bishop’s University with a minor in Political Science.

Stanislas Saralta

Business Development Manager

  438-897-8011       [email protected]

About Stanislas

Stanislas Saralta is responsible for business development in Quebec at Will Solutions.

He holds a Master’s degree in Marketing and Strategy from CESAG in Dakar, Senegal, and has been studying part-time since 2020 at Université Laval for an MBA in Digital Business Management. He has a dozen years of experience in sales, marketing and commerce, both internationally and in Canada.

At Will Solutions, he is in charge of recruiting and supporting our Sustainable Community members. He works closely with other departments to ensure that members have all the information and tools they need to join the Sustainable Community.

When he’s not looking after our members, you’ll find him in a park with his daughters or on a tennis court. He thinks he’ll be good at ice hockey… when he can stand on those ice skates.

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