The Marketing, Communications and Sales Team

This department manages two main areas: acquiring new GHG-reducing members in its Sustainable Communities, and accelerating sales of its high-quality carbon credits.

The team matches supply and demand in the voluntary carbon credit market. The team is also responsible for branding, media relations, the democratization of carbon issues, content creation, customer relations, strategic partnerships, and more.

Pierre Gravel

Carbon Credit Sales Manager


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Pierre Gravel, chemical engineer, MBA, has been working for more than 35 years in the role of advisor for the acquisition, procurement, and management of commodity portfolios in the North American energy market.

During his career, he has worked at Énergir, Groupe Noranda, Energy Advantage and Edison Energy as well as having his own company. In his role as an advisor, Pierre has helped several industrial and commercial clients meet and exceed their budgetary objectives of cost and consumption reductions, in addition to positioning them favourably to meet the challenges represented by climate change.

Pierre brings in-depth knowledge of the commodity markets, marketing, portfolio management and financial settlement processes.

Raphaël Pittavino-Varitto

Marketing and Communications Manager

  438-792-4859            [email protected]

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Raphaël is driven by the desire to challenge the status quo to make the economy sustainable, regenerative and community-based.

He holds a Master’s degree in Strategic Marketing for Products and Brands. He is responsible for bringing the company’s offer closer to its stakeholders. Through a work of market democratization, positioning, image and innovation, he activates the relevant tools and techniques to accelerate the decarbonization of organizations and companies. Raphaël has transversal and complementary experience in different types of organizations (start-ups, SMEs, multinationals), sectors of activity (environment, business services, digital consulting, finance, hospitality, innovation) and in different positions (marketing and communications manager, digital consultant, account manager, brand manager, customer care).

Beyond his academic background in marketing, communications and branding, Raphaël also has knowledge in international trade, intercultural management, environment and circular economy.

Finally, if we had to memorize only 3 things about him: He is a digital marketing aficionado, a National Geographic fanatic and a futsal champ (at least, that’s what he likes to think).

Mike McLaine

VCU Sales Representative

  647-556-5698       [email protected]

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Passionate about people and the environment, Mike takes great pride in helping organizations achieve their ESG goals by reducing their carbon footprint using best-in-class carbon credits.
He is driven by helping others succeed and in the process has spent a career creating fulfilling, long-term relationships with individuals in a variety of industries. Mike has over 25 years of experience working as a sales professional, business consultant and entrepreneur, and is excited to now apply his business acumen in a way that helps us fight climate change and achieve Net Zero goals.
On a personal level, Mike is an outdoor enthusiast and an avid runner.  He holds a BBA from Bishop’s University with a minor in Political Science.

Yue Wang

Marketing Specialist

  647-834-8812       [email protected]

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Yue Wang is an entrepreneurial, result-oriented and well-organized operations/project manager with over seven years of experience in a fast-paced startup environment both in Canada and China. She works as Marketing Specialist at Will Solutions.

With her expertise in market research, business analysis, strategic planning and project execution, she provides business insights to support Will Solutions’ high-speed growth. Yue Wang holds an MBA degree from Rotman School of Management, University of Toronto.

Stanislas Saralta

Business Development Manager - Québec

  438-897-8011       [email protected]

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Stanislas Saralta is responsible for business development in Quebec at Will Solutions.

He holds a Master’s degree in Marketing and Strategy from CESAG in Dakar, Senegal, and has been studying part-time since 2020 at Université Laval for an MBA in Digital Business Management. He has a dozen years of experience in sales, marketing and commerce, both internationally and in Canada.

At Will Solutions, he is in charge of recruiting and supporting our Sustainable Community members. He works closely with other departments to ensure that members have all the information and tools they need to join the Sustainable Community.

When he’s not looking after our members, you’ll find him in a park with his daughters or on a tennis court. He thinks he’ll be good at ice hockey… when he can stand on those ice skates.

John Longo

Business Development Manager

       [email protected]

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John, a Concordia University alumnus and seasoned political science professional, has extensive experience in the retail sector, covering such diverse areas as food, pharmacy, home improvement, garden centers, home furnishings, appliances, pool/patio and building materials. His professional background includes B2B business development, strategic leadership and managing affiliations with independent distributors.

His expertise lies primarily in developing growth strategies and implementing recruitment initiatives. John is a strong proponent of the “Challenger” sales approach, where he adopts the role of educator, personalizer and confident guide throughout the decision-making process, which invariably leads to successful deals.

He is enthusiastic about applying his proven formula of data, insight and diligence to strengthen recruitment efforts in Quebec and Ontario’s Sustainable Communities, in the SME sector and with business owners.