OUR BUSINESS MODEL
A UNIQUE BUSINESS MODEL FOR DECARBONIZING COMPANIES
Finance and accelerate the decarbonization of local SMEs and NPOs through mutualization.
The Will Solutions Sustainable Community is a business model, an innovation, a carbon cluster-project and a grouping of organizations voluntarily committed to decarbonization. It’s a unique solution that stimulates, qualifies, quantifies and values carbon reductions by Canadian SMEs, organizations and communities.
First, we stimulate and quantify the carbon action of voluntary companies wishing to reduce emissions from their activities. Then, we convert the tons of CO2 reduced into carbon credits and offer them to other players who financially support the initial project initiators and thus achieve carbon contribution or offset objectives.
Finally, Will Solutions returns 80% of sales in cash and services to companies that have developed micro-projects to reduce their emissions.
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Access the executive summary for decision-makers here
2,7 M
Approximately 2.7 million VCS (Verified Carbon Standard) certified carbon credits have been created since 2012.
13
Sectors represented (forestry, agriculture, recycling, manufacturing, heavy industry, municipalities…), within 2 Sustainable Communities (Quebec-since 2013; Ontario-since 2023).
+3,8 M
3.8 million CAD paid to Sustainable Community member companies reducing their emissions. 2.1 million in 2023 alone (+152% compared to 2022).
Our mission: to propel climate action by SMEs through the voluntary market.
How does it work?
Hundreds of organizations, communities and multi-sector companies have trusted us with their decarbonization strategy for over 15 years.
WHAT MAKES THE SUSTAINABLE COMMUNITY PROJECT UNIQUE?
In 6 elements for the environment, society and the economy.
GHG reductions at source
Local
Innovative
All our microprojects are carbon avoidance or reduction projects at source. Source reduction projects are essential because they enable us to reduce the volume of new anthropogenic emissions released into the atmosphere today, a measure defined as a priority by the IPCC. Limiting global warming over the next 20 years will therefore inevitably require large-scale reductions at source!
All our project developers are based in Canada within Regional Communities (Quebec and Ontario). Beyond GHG reductions, the locality of the projects brings many regional co-benefits such as improved air quality, local job creation, energy self-sufficiency, climate change resilience, promotion of green innovation and creation of local expertise.
We are neither a reseller nor a trading platform. Solutions Will is the original company behind the VM0018 methodology, the first methodology for grouping carbon reduction microprojects under a single regional hub. Since 2013, we’ve been the custodian and user of this high-climate-potential methodology. Since 2023, we are in the process of integrating transportation-related projects into its methodology.
Inclusive, complementary and deployable
Verified, standardized and recognized
80% of carbon revenues for project developers
Inclusive, because our Sustainable Community macro-project is open to virtually all organizations, communities and businesses, whatever their size. For us, every effort counts.
Complementary, because we complement the work done on regulated markets and via natural sequestration projects, essential to achieving net zero.
Deployable, because our project has been designed to be replicable, deployable and adaptable to all territories. Local communities, global impact.
Our Sustainable Community project has been validated by VERRA, the leading carbon verification body on the voluntary market. We also comply with international carbon measurement and quantification standards, such as ISO 14064.
Finally, our Sustainable Community project already includes over 150 GHG-reducing members and numerous partners, and has been certified by Solar Impulse since 2021.
In total, our project is responsible for reducing over 9.5 million tonnes of GHGs in Canada!
Not all carbon facilitators pay the same amount to initial project developers. At Solutions Will, we are proud to dedicate 80% of our carbon revenues to our GHG-reducing members. 20% is our margin, 35% creates exclusive voluntary carbon market access with no upfront costs (no financial risk for members), and 45% provides an additional, recurring revenue stream.
We are proud to support the green transition by unlocking these funds for our members!
WHAT MAKES THE SUSTAINABLE COMMUNITY PROJECT UNIQUE?
In 6 elements for the environment, society and the economy.
GHG reductions at source
All our microprojects are carbon avoidance or reduction projects at source. Source reduction projects are essential because they enable us to reduce the volume of new anthropogenic emissions released into the atmosphere today, a measure defined as a priority by the IPCC. Limiting global warming over the next 20 years will therefore inevitably require large-scale reductions at source!
Local
All our project developers are based in Canada within Regional Communities (Quebec and Ontario). Beyond GHG reductions, the locality of the projects brings many regional co-benefits such as improved air quality, local job creation, energy self-sufficiency, climate change resilience, promotion of green innovation and creation of local expertise.
Innovative
We are neither a reseller nor a trading platform. Solutions Will is the original company behind the VM0018 methodology, the first methodology for grouping carbon reduction microprojects under a single regional hub. Since 2013, we’ve been the custodian and user of this high-climate-potential methodology. Since 2023, we are in the process of integrating transportation-related projects into its methodology.
Inclusive, complementary and deployable
Inclusive, because our Sustainable Community macro-project is open to virtually all organizations, communities and businesses, whatever their size. For us, every effort counts.
Complementary, because we complement the work done on regulated markets and via natural sequestration projects, essential to achieving net zero.
Deployable, because our project has been designed to be replicable, deployable and adaptable to all territories. Local communities, global impact.
Verified, standardized and recognized
Our Sustainable Community project has been validated by VERRA, the leading carbon verification body on the voluntary market. We also comply with international carbon measurement and quantification standards, such as ISO 14064.
Finally, our Sustainable Community project already includes over 150 GHG-reducing members and numerous partners, and has been certified by Solar Impulse since 2021.
In total, our project is responsible for reducing over 8.1 million tonnes of GHGs in Canada!
80% of carbon revenues for project developers
Not all carbon facilitators pay the same amount to initial project developers. At Solutions Will, we are proud to dedicate 80% of our carbon revenues to our GHG-reducing members. 20% is our margin, 35% creates exclusive voluntary carbon market access with no upfront costs (no financial risk for members), and 45% provides an additional, recurring revenue stream.
We are proud to support the green transition by unlocking these funds for our members!
SUSTAINABLE COMMUNITY INNOVATION
Developed by Solutions Will and validated by VERRA in 2012, VM0018 is a methodology that frames and groups carbon reduction projects into a grouping known as the ‘Sustainable Community’. A genuine umbrella project, this is a major innovation, as it enables small-scale GHG reduction project developers to become involved in climate action, and gives them access to carbon finance. As such, it has the potential to facilitate and accelerate the green transition of a large part of our economy.
VERRA, our third-party verifier and certifier, is the world’s largest certification program for voluntary markets. Verra is an independent organization recognized for its rigour, quality standards and pioneering status in the voluntary carbon markets.
A PARTICIPATORY BUSINESS MODEL
Some reduction projects from our Sustainable Community members
THE SUSTAINABLE COMMUNITY AS A VALUE CHAIN
The project value chain
Our Sustainable Community value chain handles the entire process of accessing the carbon market. This makes it possible to :
- Democratize access to the carbon market for small and medium-sized GHG reducers, who could not realistically access it on their own (expertise, costs, barriers to entry, etc.).
- Bring together companies and organizations that are reducing their emissions under a single banner, and enhance the value of their climate action;
- Offer a unique financing solution to companies that are decarbonizing their activities.
- Offer a portfolio of community, local and Verra-verified carbon credits for other companies’ carbon-neutral and net-zero objectives.
How does it work?
The main aim of the Sustainable Community is to stimulate emission reductions by small and medium-sized GHG emitters in all buildings for whom access to the carbon market is, a priori, unaffordable. These emitters can thus remunerate their voluntary GHG reductions.
This is made possible by our shared access to the voluntary market and the carbon qualification and quantification service we offer. Carbon reductions are verified, serialized and converted into carbon credits. Finally, they are resold to carbon credit buyers who are looking for high-quality carbon credits, thereby making a financial commitment to support the original GHG reductions, while offsetting their own carbon emissions.
WE UNLEASH THE DECARBONIZATION POTENTIAL OF COMPANIES
A CLIMATE HUB TO FACILITATE DECARBONIZATION
A BUSINESS MODEL FOR MASTERING THE CLIMATE VALUE CHAIN
The main aim of the Sustainable Community is to stimulate emissions reductions by small-scale GHG emitters in all buildings for whom access to the carbon market is, a priori, unaffordable. We offer small emitters remuneration for their voluntary GHG reductions. This is made possible by our access to the voluntary market and the carbon qualification and quantification service we offer. In this way, carbon reductions are converted into carbon credits and then resold to carbon credit buyers who make a financial commitment to support climate action and offset their carbon emissions.
Our project has been designed in line with future-oriented principles such as the green, local and circular economy, mutualization, eco-industry, energy transition, energy and ecological efficiency and sobriety. Finally, our Sustainable Community meets several of the United Nations’ Sustainable Development Goals (SDGs), including Goals 9, 10, 11, 12, 13 and 17.
UNLOCKING REDUCTION POTENTIAL THROUGH GREEN FINANCING
The Sustainable Community solution is aimed at the majority of organizations, businesses and communities. All B2B sites, buildings or physical infrastructures in all economic sectors are covered (manufacturing, industrial, commercial, institutional, agricultural, etc.) – only organizations subject to regulated markets are excluded.
The different types of high-potential microprojects:
- Waste management and landfill detour projects (avoidance of methane emissions, etc.)
- Energy conversion projects (switching from fossil fuels to renewable energy sources)
- Energy efficiency projects (insulation of buildings and windows, optimization of HVAC systems, etc.).
- From 2024, projects to decarbonize transport.
There may be several projects within a single site/building.
WHAT IS YOUR CLIMATE OBJECTIVE?
MEMBERS
Are you an organization, company or municipality looking for green financing to support the decarbonization of your activities? Get in touch with us!
BUYERS
Would you like to become carbon neutral or achieve net zero 2030 or 2050 with real, qualified, local carbon credits verified by Verra? Click here to find out!
PARTNERS
Are you an organization that shares our vision of a low-carbon economy? Visit our partners page to find out about possible opportunities.