CARBON REDUCTIONS AND REVENUES
Searching for practical ways to diminish your carbon footprint and engage proactively in combating climate change? A unique chance is presented by the voluntary carbon market to convert your environmental endeavors into a potential source of carbon income.
At Will Solutions, we support you in this process of selling carbon credits. This approach not only makes it possible to value your environmental actions, but also to help build a more sustainable future. We operate through various energy, residual material reduction and optimization, and soon, transport optimization projects. Find out how to sell your carbon credits in Canada!
The Sustainable Community: carbon reductions and green financing
Leverage Corporate Decarbonization Now!
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John Longo
Business Development Manager
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Making climate action and decarbonization accessible, participatory and local
1 Reduce
We recommend customized greenhouse gas reduction projects to you.
2 Market
We quantify, certify, and convert your GHG reductions into carbon credits.
3 Finance
We sell your carbon credits and reward your reduction efforts by sharing the revenues.
$2,1 million CAD returned to participating SMEs in 2023.
How can you sell carbon credits?
To sell carbon credits, it is essential to understand how the voluntary carbon market works and to know the process of such an investment.
Understanding carbon marketplaces
The voluntary carbon market opens up a path for companies and individuals who want to offset their greenhouse gas emissions. Carbon offset credits finance clean development projects and support a low-carbon economy. They offer economic, environmental, and social benefits, such as an improved brand image, competitive advantages, workforce commitment and access to new markets.
The voluntary market also stimulates innovation by encouraging clean technology research & development and job creation. It also has a positive impact on the well-being of local businesses and communities.
The process of selling carbon credits
Selling your credits involves following a specific process, all supported by our services, which includes:
- accessibility to the voluntary carbon market
- quantifying the GHG emissions reductions
- verification and certification by a third party registry
- promoting and selling the credits on the voluntary markets
This process ensures the transparency and integrity of the transactions on the carbon market, aligning with stringent regulation and operational standards.
Join 160+ members that reduce emissions with us!
Why monetize your carbon credits?
This monetization offers many economic and environmental benefits. It lets you:
- Reach carbon knowledge and disclosure about your yearly GHG emission reductions
- Generate green and recurring carbon revenue
- Promote greenhouse gas emissions reductions efforts
- Develop new ecological projects in a virtuous circle for your company and the environment
The economic benefits of selling carbon credits
Selling carbon offset credits allows firms to generate revenue from their GHG emissions reduction efforts. This revenue is reinvested in new projects related in particular to energy consumption or waste management and landfill detour, which helps finance the green transition of companies.
Environmental and social impact of monetizing carbon credits
Beyond the economic benefits, selling voluntary credits also has a positive social and environmental impact. It encourages and finances the implementation of different types of projects related to gas emissions reduction and the optimization of various energy systems to promote a greener and more sustainable economy. Carbon monetization also impacts corporate governance and decision-making toward low-carbon business management by making decarbonization accessible, even profitable.
Examples of GHG reduction projects from our members
Coop Agriscar
Member: Multiplants Greenhouses
Number of Microprojects: 1
Flagship Microproject: Reduction of fuel oil consumption for heating greenhouses
Type of Microproject: Energy efficiency
City of Prévost
Member: City of Prévost
Number of Microprojects: 3
Flagship Microproject: Composting of biosolid sludge from sewage lagoons and detour from landfill.
Type of Microproject: Waste Management
PG Flooring
Member: PG Flooring
Number of projects: 3
Projects: Switching from natural gas to biomass, heat recovery for building heating, reuse of scrap wood for heating and replacement of gasoline-powered carts with electric equivalents.
Type of project: Waste management, energy conversion and efficiency
What are the conditions for selling carbon credits?
To sell voluntary credits, it is necessary to meet certain conditions and follow a specific process over a certain period. These conditions take into account various factors.
Eligibility criteria for selling carbon credits
First, it is essential to have a recent base year for measuring carbon dioxide emissions. This serves as a basis for calculating GHG reductions by comparison, following international calculation methodologies. You have not produced your corporate carbon footprint yet? We are here to help.
To be eligible for selling credits, a carbon offset project must generate carbon emissions reductions that are:
- real
- measurable
- verifiable
- unique and serializable
- going beyond current practices
The project must also respect the principles of additionality permanence and conservative estimation.
As a carbon facilitator, we take care of all this and offer you a turnkey solution.
Selling carbon credits is an approach that offers many opportunities, both economic and environmental. We support you every step of the way at Will Solutions to allow you to monetize your greenhouse gas emissions reduction efforts. Our goal is to guide you through this period of transition, ensuring your projects meet the necessary factors for success in the carbon market.
Don’t let this chance pass you by. Contact us today to start making a positive impact with your environmental initiatives and secure your place in the evolving carbon market.
9,5 million tonnes of GHG reduced by our members
Why reduce your GHG emissions with Will Solutions?
An additional and recurring source of revenue to reward your environmental actions
Customized reduction recommendations and annual carbon reduction reports.
Trouble free! All membership and marketing fees are advanced by Will
At Will Solutions, our mission is to accelerate the decarbonization of the economy. To do this, we believe in supporting virtuous businesses, organizations, and communities in Canada, no matter the scale of their project. Every action counts. With us, you can carry out environmentally and financially effective GHG reduction projects.
Have you already completed carbon reduction projects? Contact us! These are also eligible with us.
How much money can the sale of my carbon reductions bring me?
As a partner, we are transparent about the distribution of income!
%
For you, as a GHG reduction project owner.
%
for the service fees we advance, so you don't have any out of pocket expenses.
%
Our margin.
Your carbon reductions are quantified, verified by us, and then converted into carbon credits. 1 carbon credit is exactly equivalent to 1 ton of GHG reduced. Finally, we market them on the voluntary markets, where they are bought by companies, organizations, and individuals who voluntarily commit to achieving carbon neutrality, and to support your ecological projects and your green transition.
More details on your carbon revenues
- The more GHG reduction projects you carry out, the more money you make;
- 45% of revenues are paid back to you in cash on the sale of your carbon credits;
- 35% of revenues cover our service fees. For you, this means no out-of-pocket expenses and a protected cashflow;
- 20% are retained by Will Solutions as gross margin;
- Example: you carry out an eligible project that reduces 5000 tons of GHG. Assuming we have sold all of your carbon credits each year, and that the average selling price (prices observed in 2022) of your carbon credits is 14$ CA: 5000 * 14 * 45% = 31 500$ per year, every year.
The selling price of GHG reductions also depends on a number of criteria, such as supply and demand (according to McKinsey, demand for carbon credits will increase 10-fold by 2030 compared to 2020), project location and changes in carbon regulations.
How to be rewarded for my GHG reduction projects?
Do you want to decarbonize your activities and receive funding? Various types of GHG reduction projects are possible, for multiple sectors and types of businesses.
Find out the eligibility criteria to become a carbon reducer member at Will Solutions!
See the eligibility criteria
☑ B2B : Must be an organization, a business, or a community. We are not yet able to accept individuals.
☑ Buildings: Must own or manage at least one physical building. This can be any type of building: commercial, institutional, agricultural, industrial, logistics, etc. For example, a business with an agricultural greenhouse is eligible. However, a 100% digital business without physical offices is not eligible.
☑ Types of projects: Currently, there are two types of eligible emission reduction projects at Will Solutions:
- Energy conversion or efficiency projects. An energy conversion generally involves switching from a fossil fuel source to a less polluting energy source. Switching from heating oil to wind energy is an example of an energy conversion.
- Waste management projects that prevent landfilling or methane emissions. There are many applications, such as recycling instead of landfilling, composting, reintegrating waste into the production chain, selling residual materials to a buyer for their revaluation, switching to a recyclable raw material, etc.
- Coming soon: Projects related to transport. Soon, we will be able to accept projects related to the decarbonization of transport, such as those related to behavioral changes, electrification of transport, etc.
☑ Project date: implemented from January 1, 2015 to date. If you have not yet carried out reduction projects, it is essential to have the will to carry out some in the future to participate in the project.
☑ Vision and organizational values: finally, only organizations wishing to adopt an eco-responsible approach are eligible.
+ 2 500 carbon microprojects supported.
Other benefits of joining the Sustainable Community
Improve your brand image with your customers and stakeholders
Anticipate government-imposed carbon regulations
Access your carbon data and reports through our online member platform (coming soon)
Increase your operational efficiency and decrease your energy demand
Improve your employer brand and increase your retention rate
Join a climate hub of committed and virtuous businesses
What Sustainable Community members say about us
Mélissa Desrochers, Executive Assistant at PG Flooring
“What we really like about Will’s Sustainable Community is the ease of access. […]. They took the time to explain to me how it worked. WILL’s team is quick to respond and open when we talk about our new GHG reduction projects. It’s a team effort to implement new microprojects. If we can encourage people to take action in the Sustainable Community, we’ll be delighted.”
David Boivin, HR/SSE Manager at Produits Forestiers Petit Paris.
« Our aim has always been to use the profits generated by our project as a springboard for financing future projects […]. WILL acts for us as a facilitator towards the voluntary carbon credit market. All we have to do is respond to annual data requests (volume, production, consumption) […] and WILL takes care of the rest, like a turnkey solution. Without their input, it would be unthinkable for us to sell on the carbon market […] (lack of knowledge, access challenges, limited human and financial resources). […] Finally, […] WILL enables us to quantify and report on our environmental performance. »
Jonathan Drolet, Project Director, Cultures Gen V
“WILL’s solution enables us to assess the impact of our strategies while facilitating the implementation of our values through concrete actions. The WILL team stands out for its responsiveness, and thanks to their expertise, we have been able to obtain carbon credits […]. Our involvement in the Sustainable Community has also strengthened our visibility and brand image, while increasing our employees’ satisfaction and sense of belonging. Many of our staff are delighted to see our company playing an active role in the Sustainable Community […].”
Jimmy Brisebois, General Manager of the waste sorting center of La Lièvre
“The experience with WILL has been most satisfying, from every point of view! First of all, the Sustainable Community umbrella provides the Régie with additional revenue […]. In addition, WILL enables us to reduce our production of greenhouse gases from waste, thanks in particular to various reports and projections of GHG reductions. In addition, […] WILL’s project management requires little effort on our part, which we see as a positive aspect of the project. Indeed, we don’t need to mobilize additional resources or time, which is very important for a medium-sized organization like ours.”
Implementing decarbonation activities: where to start?
We’re here to help! First off, have you already measured your carbon emissions? If not, that’s generally the first step.
Why is this important? Because to be effective in your carbon reduction projects, it’s essential to have a complete carbon footprint of your emissions, which will constitute your carbon baseline year. From this, you’ll gain an overall visibility on your emissions, the main sources of emissions, and the best reduction actions to take.
Sustainable Community FAQ: GHG reductions and green finance
Newsletter
1. What is the Sustainable Community and why join it?
To accelerate the carbon reduction of companies, we bring them together under the same umbrella project: the Sustainable Community of WILL.
By participating, you join an innovative and local movement that reconciles the economy, society and the environment in virtuous local communities.
In addition to carbon revenues, your commitment to the Sustainable Community will give you access to carbon knowledge (customized reduction opportunities, quantification of your annual reduction efforts, data and reports) to effectively communicate your eco-responsibility.
As the IPCC (Intergovernmental Panel on Climate Change) reminds us, reducing your emissions is a fundamental step in the fight against climate disruption. Moreover, your reductions help create local carbon credits, enabling buyers to take financial action.
2. Who is eligible for the Sustainable Community?
Any business not subject to the regulated carbon market (SPEDE), any municipality, or any non-profit organization with eligible reduction projects (projects to divert residual materials from landfill, energy conversion & efficiency projects, and soon transport projects) can join the Sustainable Community for free to monetize their GHG reduction efforts.
3. Which projects are eligible for carbon financing?
As a first step, we recommend that you carry out a carbon footprint assessment to make a state of play, determine the eligibility of your existing green projects, and discover new reduction opportunities and the associated potential!
Eligible reduction project categories are landfill detour, energy conversion & efficiency and, in the near future, transportation optimization. Our methodology does not accept sequestration projects (tree planting and forest conservation).
Each year, to remain eligible, you will be asked to collect data and supporting documents (estimated time: about a few hours per year). This enables us to qualify and quantify our projects on an annual basis, in an ever-changing regulatory context.
The length of validity of your ecological projects is inseparable from the validity of the Sustainable Community project, which has been valid since 2010 and runs until 2029. At the end of this period, a second renewal of the Sustainable Community project is planned with Verra every 10 years, until 2050.
4. How long before I receive my first carbon income?
The conversion to carbon credits can take between 10 and 14 months, and we make revenue distributions yearly. Ultimately, our goal is to achieve quarterly income distributions.
Each micro-project that remains active, supported by data and documentary evidence to prove it, will be quantified annually.
5. Can I easily cancel my membership in the Sustainable Community?
Yes. You just need to inform us by email, form, or phone. The cancellation is, of course, free of charge.
Monetize your discounts and get paid for your good environmental actions
Don’t miss this opportunity! Contact us today to start having a positive impact on your environmental initiatives and secure your place in the ever-evolving carbon market.