In early 2015, The Guardian’s chief editor Alan Rusbridger took a clear position on the importance to act on climate changes, giving full sense and value to voluntary initiatives.
In early 2015, The Guardian’s chief editor Alan Rusbridger took a clear position on the importance to act on climate changes, giving full sense and value to voluntary initiatives. This is the art of convincing beyond government politics and the ordinary course of business.
Mr. Rusbridger’s reflexion, who will leave his position this summer after 20 years, focused on the fact that climate changes rarely made headlines, probably because of its complexity, its diffused character and that changes are not rapid enough for the newsroom. In the weeks that followed, he engaged himself in a campaign to promote and raise the media’s attention on the importance of the climate changes on earth.Â
He questions himself on which course of action brings more results between the supply and demand of fossil energy. Â M. Rusbridger decided, with his team, to concentrate his campaign around the Supply of fossil energy by promoting disinvestment in the face of cuts in governmental funding. His activist campaign directly calls out to philanthropists not to invest in fossil energies. Â The Gates and Wellcome Trust foundations have been selected as target investment areas.Â
The Alan Rusbridger’s campaign is a continuity of voluntary actions following those of last September’s philanthropic engagements and the great walk on climate changes in New York. All those voluntary initiatives will always remain necessary and complementary to government actions. These actions and engagements, like those carried out in the voluntary carbon market, encourage greater and more generalized actions, not only limited to governmental policies at local, national and regional levels, but also those originating from the civil society.
 Alan Rusbridger
Alan Rusbridger has been editor of the Guardian since 1995. He is editor-in-chief of Guardian News & Media (GNM), a member of the GNM and Guardian Media Group (GMG) Boards and a member of The Scott Trust, which owns the Guardian and the Observer.
The Guardian
As per Wikipédia, The Guardian is a British daily newspaper created in 1821. Its editorial line is social liberalism (centre-gauche). Distinguished member of the Great Britain headlines, The Guardian web site was in 2012, the tird web site the most consulted in the world.
Voluntary Carbon Market
As defined by Carbon Pulse, it is the sum of all transaction of carbon credits in non-compliance markets. The generation of non-compliance credits is made up of emission reductions generated to sell to voluntary end users and not to compliance buyers.
To comment our blg : [email protected]Â
Martin Clermont, CEO, Will Solutions