Background: 2007–2015 – The Emergence of a Pioneering Model
As early as 2007, Will laid the groundwork for a unique model enabling small-scale greenhouse gas (GHG) emitters to access carbon markets. This formative period saw the creation of the Sustainable Community concept, the development of the international VM0018 methodology certified under the VCS program, and government support confirming the model’s strong potential. During this phase, Will established the foundations of a social innovation focused on carbon equity, collective action, and the democratization of GHG reduction monetization.
2015: The Paris Agreement and Will’s Incremental Acceleration (2015-2025)
Beginning in 2016, the Paris Agreement acted as a powerful catalyst. For Will, it marked a decisive turning point: the deployment of eight successive Monitoring, Reporting and Verification (MRV) cycles, rapid growth in membership within the Quebec Sustainable Community (QSC), integration of new emission-reduction technologies by QSC members, and increasing recognition of the model as a critical solution for SMEs. Over this period, Will also completed seven carbon revenue distributions to its members.
The organization navigated two major up-and-down cycles of the Voluntary Carbon Market (VCM): an initial downturn around 2015, followed by a strong rebound that peaked in 2021–2022, and a subsequent decline in 2023–2024 which triggered a global reset of VCM integrity standards. Despite these fluctuations, Will continued to grow and further strengthened the credibility of its model.
Key Results 2010-2025
By 2025, the Sustainable Community of Québec achieved:
- Over 2,500 activated microprojects (Project Activity Instance (PAI)), 80% of which target methane (CH₄) emission reductions.
- 5 million tonnes of CO₂e reduced and verified (2010–2024).
- More than 3,000 buildings engaged.
These results highlight the multiplier effect of the community-based model and the robustness of the VM0018 methodology.
The Will Model in 2025: A Fair and Scalable Platform
Will has evolved into a fully integrated ecosystem encompassing measurement, qualification, aggregation, third-party verification, monetization, and revenue redistribution to its members. Its role now extends well beyond carbon credit sales, positioning Will as a structural driver of territorial energy transition and innovation for small organizations.
COP30: Strategic Positioning
In the aftermath of COP30, international markets and policies increasingly favor local, inclusive, and measurable solutions. Will positions itself as a benchmark for community-based carbon credits, delivering strong territorial and social impact.
Outlook 2026-2030: Expansion, Innovation, and Quality
Will is entering a new phase of growth, with key priorities including :
- Strategic management and phased commercialization of its verified carbon credit inventories, aligned with market conditions and demand.
- Subsequent geographic expansion into Ontario, other Canadian provinces, and selected international markets.
- Growth of the project portfolio, with a target of increasing from 2,500 to over 5,000 microprojects.
- Updating and strengthening the VM0018 methodology (2024 version) to ensure alignment with emerging international standards.
- Deployment of advanced digital platforms for automated data collection, analysis, and monitoring.
- Continuous reinforcement of quality, transparency, and documentation requirements for the social and territorial co-benefits associated with projects.
Conclusion – 2025, a Strategic Inflection Point
Will confirms its position as a transition catalyst for small emitters: a circular, fair, and measurable model. In 2026, the organization looks toward 2030 with a clear mission – to accelerate collective sustainable transformation by providing small emitters with tangible, effective means to act.